10 Tips to Winning a Microsoft Partner Award
Receiving an award from Microsoft can serve as a valuable marketing tool: awards help attract new customer prospects, provide sales credibility, trigger new partnerships, and facilitate Microsoft sales collaboration.
Microsoft has the largest software partner ecosystem. They receive thousands of submissions for the partner awards, with winners recognized at the Inspire conference in July.
As a former partner award judge (and author of numerous successful award nominations), I offer the following helpful tips to improve your chances of winning:
- Understand the process
- Meet the criteria
- Follow the rules
- Answer the questions concisely
- Quantify your results
- Tell customer stories
- Write like a journalist
- Take Microsoft’s perspective
- Don’t wait until the last minute
- Leverage your nomination to evangelize Microsoft
A detailed explanation of these steps and the keys to writing a successful nomination are included in this whitepaper.
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