Competegy helps companies develop partner channels and maximize alliance relationships. Larry Gregory is an experienced consultant (Accenture and Competegy) and led international partner organizations at Microsoft, enabling thousands of ISVs to deliver innovative products. Competegy clients have won 10 Microsoft Partner of the Year awards.Client Quotes are provided below. Request a partner strategy meeting to discuss your channel development or alliance management needs.

Client Quotes: Microsoft Alliance Management

“Micro Focus is a top 10 software company with a global relationship with Microsoft. Larry (Competegy) helped improve our alliance messaging and engagement: his deep knowledge of all things Microsoft is invaluable. Competegy is a great resource for managed partners seeking to optimize their alliance with Microsoft.”

Mike Oldham, Director of Cloud Service Provider Partnerships at Micro Focus

“Larry Gregory/Competegy is an excellent writer and project manager. He was able to quickly generate win wires in support of our Microsoft alliance and is a superb marketing resource for partners seeking to communicate their success in “Microsoft’s voice”.  Larry knows the Microsoft Partner Ecosystem better than most and in addition to win wires, he can help you with many other aspects of your Microsoft business.”

Michael Hines, Director of Alliances at GEP

“PROS is a globally managed Microsoft Co-Sell ISV. We deliver compelling dynamic pricing solutions to customers worldwide.  We hired Competegy to create Microsoft marketing and co-sell materials and lead the development of our Partner of the Year award nomination. Larry Gregory has provided excellent insight and support to advance our Microsoft relationships and we are thrilled to have received the 2017 Microsoft Alliance Global Commercial ISV Award. I would recommend Competegy to other Microsoft ISVs seeking to maximize their Microsoft co-sell potential.”

Emily Hart, Global Alliances Marketing at PROS

“Competegy (Larry Gregory) helped us with Microsoft win wires and our partner of the year award nominations. Larry did a great job managing the process and representing our success in Microsoft terms. His combination of deep Microsoft partnering expertise and independent perspective on our business was invaluable.”

Leigh Chesley, Senior Director, Partner & Alliance Marketing at CickDimensions

“Larry Gregory/Competegy did an amazing job working with our subject matter experts to develop a compelling narrative of our Microsoft alignment and impact. I’d recommend Larry for other Microsoft managed ISVs seeking partner marketing support.”

Jan Andersen, Principal Global Alliance Marketing Manager at Citrix

“Larry prioritized and authored partner win wires for us at Icertis. His in-depth knowledge of Microsoft resources and motivations combined with his superb writing skills make him a great extension of the marketing team. I’d recommend his work to other partners looking to enhance their partner marketing.”

Heather Kenyon-Pew, Partner Marketing Manager at Icertis

“Larry Gregory (Competegy) helped us at Tata Communications think through our Microsoft cloud strategy. His knowledge of Microsoft programs and motivations is impressive. He was a great help for us thinking through our CSP strategy and I’d recommend him to other companies charting their cloud strategy and seeking better alignment with Microsoft.”

Gaurav Anand, VP at Tata Communications

“Larry helped us quickly understand how to best align with Microsoft, identify the right stakeholders in Microsoft partner and industry teams, and engage them effectively. I recommend Competegy to other companies seeking to maximize their alignment with Microsoft.”

Amir Hudda, CEO of Gusto

“Larry provides unique expertise given his prior history at Microsoft and experience working across Microsoft partners. He brought clarity to our Microsoft messaging, helping us craft a partner award nomination that our Microsoft Partner Manager called ‘a work of art’. I’d recommend Larry to other Microsoft partners looking to maximize their alignment with Microsoft.”

Richard Turner, Program and Alliances Marketing at Barracuda

DNAnexus serves as a platform for genomics and bioinformatics data processing, analysis, management, and collaboration. We’re globally adopted in clinical testing, biopharma, academic medical centers and healthcare organizations around the globe. Genomics and bioinformatics programs come to us when they need to resolve a variety of bottlenecks up and down their workflows. Enabling our platform on Azure has created significant value to our organization and built a strong relationship as a Microsoft managed ISV partner. Larry Gregory’s experience is invaluable for Managed ISVs looking to get the most out of their Microsoft relationship. His involvement led to strategic relationships with Microsoft and drastically improved our Microsoft go-to-market readiness.

Trent Norris, Director of Strategic Partnerships at DNAnexus

“Competegy enabled us to maximize the value of our Microsoft partnership.  Larry Gregory helped us integrate with Microsoft marketing campaigns, engage Microsoft field sales teams, and recruit Microsoft partners.  The results included successful Microsoft product launch integration, joint marketing events, field sales collaboration, and partner recruiting (at Microsoft WPC).  I recommend Competegy to other companies looking to optimize their Microsoft sales & marketing partnership or accelerate their partner/channel development strategy.”

Peter Plamondon, Director, Strategic Partner Ecosystems at SanDisk

“Our company has won several Microsoft Partner of the Year awards, but nevertheless we struggled to convert that prominence into engagement with Microsoft field sales or realize substantive revenue from the recognition. Competegy helped our team turn that around by enabling us to more productively leverage Microsoft as a partner.  Larry’s insights, facilitation skills and the connections he leveraged from his personal network were key to realizing breakthrough new opportunities and have resulted in the best Microsoft sales engagement we’ve experienced in our 30 year history.”

Mark Hepburn, VP of Worldwide Sales at ICONICS

“SWC is a Microsoft IP Co-Sell Managed Partner with 13 Gold and Silver Competencies. We have deep expertise in Microsoft products yet gained significant value from having Competegy translate our work into terms that resonate better with Microsoft stakeholders. I’d recommend Competegy to other Microsoft partners seeking to maximize their alignment with Microsoft.”

Ric Opal, VP at SWC Technology Partners

“Larry helped us quickly pull together a compelling Microsoft Partner of the Year award. His knowledge of Microsoft priorities and messaging is unique: I’d recommend him to other partners seeking to maximize their Microsoft alliance.”

Greg Headley, VP of Strategic Alliances at SkySync

“As a managed partner, we seek to make the most of our partnership with Microsoft.  Larry Gregory provided coaching and advice, improving our effectiveness with Microsoft marketing and partner alliance teams. He also opened doors to Microsoft field sellers, accelerating our sales pipeline. Competegy is a great option for Microsoft cloud partners looking to translate their Microsoft partnering relationship into meaningful sales and marketing activity.  

Dean Sappey, CEO at DocsCorp

“Competegy provides a valuable service to maximize the Microsoft Inspire conference. Larry Gregory helps partners such as ImageTag understand Microsoft motivations and source meetings with appropriate partners. I’d recommend his work to others seeking to get the most out of the Microsoft Inspire event.”

Jon Michaels, General Manager at ImageTag 

“Larry Gregory (Competegy) helped us better understand our potential within Microsoft’s partner ecosystem, particularly in context of Microsoft’s ISV co-sell resources. He also provides a useful matchmaking service to secure valuable meetings at the Microsoft Inspire conference.”

Ronen Vengosh, VP of Business Development at Egnyte

“As a 15-year industry leader in mobilizing mission-critical business processes, Mi-Co is very receptive to process improvement.  In a very short period of time, Larry Gregory/Competegy enabled us to drastically improve our alignment with Microsoft as a partner.  This included securing marketing funds, admittance into valuable go-to-market programs, and facilitating introductions to Microsoft sales teams.  Larry brings an incredible array of connections and Microsoft domain knowledge that even a Gold ISV partner like us found highly valuable. Larry has the magic touch and knowledge when it comes to working with & leveraging Microsoft, and I absolutely recommend him to help grow any Microsoft partner’s business!” 

Gautham Pandiyan, VP of Sales & Marketing at Mi-Co

“After launching Microsoft Azure support, nVoq needed to optimize our Microsoft alignment. Larry Gregory (Competegy) quickly helped us understand where we fit in the Microsoft world and align us with appropriate stakeholders. His efforts uncovered funding that more than offset his consulting fees and improved our ability to engage Microsoft and the Microsoft partner ecosystem.”

Debbi Gillotti, Chief Marketing Officer at nVoq

“Hanu Software is a managed Microsoft partner, offering Azure consulting, marketplace, and managed solutions. Larry Gregory helped us to quickly synthesize our Microsoft partnership messaging in a way that proved most valuable for us as well as Microsoft. As someone fairly new to the Microsoft world, I highly recommend Competegy to others looking to understand how to maximize their impact as well as navigate through Microsoft.”

Emily Murphy, Director of Marketing and Communications at Hanu Software

“As a managed partner with extensive sales and marketing integration with Microsoft, we’re continually looking for ways to accelerate and expand our partnership.  Larry provided exactly this expert advice to help us better position and align ourselves with Microsoft.  I’d highly recommend Competegy to other partners seeking to make the most of their Microsoft partnering relationship.”

Jess Richter, VP of Strategic Alliances at Lieberman Software

“Larry Gregory was instrumental in helping us construct our partner strategy.  His experience running strategic alliances, partner marketing, and cloud programs were invaluable in forming our approach and engaging our leadership teams.”

Vasu Desikachary, Sr. Director Strategic Alliances at Sage Software

“As a successful BizSpark startup, I appreciate the need to leverage Microsoft technology and programs to efficiently scale our business.   Larry was able to maximize our alignment with Microsoft teams, including consideration for Managed ISV status and securing marketing funds & support.  In addition, he ran campaigns that reached thousands of prospects for our channel management offering.  I’d recommend Competegy to other startups interested in leveraging Microsoft as a partner.”

Jason Jacob, CEO at Channeltivity

Client Quotes: Channel Development

“Prysm provides software and hardware solutions that enable global teams to collaborate using digital walls and enterprise mobile software. Competegy advised our channel development and Microsoft alliance efforts, accelerating our Microsoft partner ecosystem engagement.  Larry Gregory’s deep knowledge of partnering with Microsoft and its channel is unique.  I recommend Competegy to other companies looking to refine their channel strategy and efficiently engage Microsoft.”  

Suchitra Bose, Senior Director at Prysm Inc.

Competegy helped us rapidly evolve our partner strategy by shaping our partner messaging, competitive partner ecosystem analysis, and recruiting criteria.  Larry is an expert at channel development, particularly in context of the Microsoft partner ecosystem. I’d recommend him to other ISVs seeking to accelerate their channel development efforts.”

Warwick Leitch, COO at Calumo

“Competegy helped us identify channel partners for the US market.  This entailed refining our messaging, researching viable partners, and leading the recruiting  effort.  I would recommend Competegy to other software companies looking to expand their partner channels in the US.”

Pieter van Schalkwyk, CEO at XMPro

“I worked directly with Larry Gregory/Competegy to develop our partner strategy. He brought a proven channel development process and valuable partnering perspective to BA Insight.  His combination of high-level strategy and hand-on recruiting was just what we needed to identify new channel partners.  I’d recommend Competegy to other software companies looking to accelerate their channel strategy.”

Massood Zarrabian, CEO at BA Insight

“Larry Gregory helped us formulate our channel strategy as well as research, engage, and develop relationships with prospective partners as CAMMS expanded its worldwide presence into the US.  I’d recommend Larry’s channel development work to other firms looking to develop channel partners.”

Joe Collins, CEO at CAMMS

“As a Gold Certified Managed partner, we understand the importance of leveraging and adding value to Microsoft.  Competegy brought valuable insight to our partner marketing efforts, aligning SIOS product messaging with Microsoft’s interests.  Larry’s strategic perspective and critical thinking helped us articulate crisp, clear messaging which improved our ability to partner with Microsoft.”

Celia Cattani, VP of Americas Sales at SIOS Technology Corp

“Larry Gregory has been a valuable addition to The DeSai Group executive team. As VP of Strategy & Marketing, he improved our company messaging, sourced and followed-through on business development opportunities, and was a valuable advisor to our business strategy. I’d recommend his work to others in need of strategic or business development leadership.”

Jatin DeSai, CEO of The DeSai Group

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