Competegy management consulting services span partner strategy, channel development, alliance management, and partner marketing.

Partner Strategy

Our experience devising and executing industry-changing strategies has influenced thousands of software companies. Partner strategy advisory services:

  • Partner program assessment: achieve better results from your existing partner programs
  • Partner strategy and programs definition: recruit, enable, and go-to-market with the right partners
  • Partner segmentation and industry solution mapping: improve the productivity of your partner ecosystem by nurturing the right strategic alliances

“Competegy helped us rapidly evolve our partner strategy by shaping our partner messaging, competitive partner ecosystem analysis, and recruiting criteria. Larry is an expert at channel development, particularly in context of the Microsoft partner ecosystem. I’d recommend him to other ISVs seeking to accelerate their channel development efforts.”
  –  Warwick Leitch, COO at Calumo

Channel Development

We build productive, sustainable partner channels that optimize strategic alliances as well as the broader partner ecosystem.  Channel development services:

  • Align product and partner strategy: optimize your partner ecosystem in context of your product roadmap and business growth strategies
  • Refine partner engagement: improve messaging and activation to improve partner sales productivity
  • Identify and source new partners: recruit new partners through research, analysis, and outreach

“Larry Gregory’s deep knowledge of partnering with Microsoft and its channel is unique.  I recommend Competegy to other companies looking to refine their channel strategy and efficiently engage Microsoft.”
  – Suchitra Bose, Senior Director at Prysm Inc.

Microsoft Alliance Management

Tap into 26 years of Microsoft experience and connections to get the most out of your Microsoft partnership. Competegy clients have won 10 Microsoft Partner of the Year awards.  Microsoft alliance management services:

  • Educate teams on effective Microsoft partnership: become more efficient in leveraging Microsoft resources
  • Align messaging and strategy: improve your relevance and impact when engaging Microsoft
  • Activate Microsoft sales and marketing support: generate new business by co-selling with Microsoft enterprise sales teams

“Larry Gregory’s experience is invaluable for Managed ISVs looking to get the most out of their Microsoft relationship. His involvement led to strategic relationships with Microsoft and drastically improved our Microsoft go-to-market readiness.”
  – Trent Norris, Director of Strategic Partnerships at DNAnexus

Partner Marketing

We improve marketing strategy and execution, amplifying your marketing impact through partners.  Partner marketing services:

  • Marketing strategy assessment: determine optimal marketing mix and maximize lead generation ROI
  • Marketing planning: align marketing strategy with sales execution to improve leads-to-sales productivity
  • Partner activation: enable your partners to effectively promote and sell your solution, maximizing through-partner revenue impact

We hired Competegy to create Microsoft marketing and co-sell materials and lead the development of our Partner of the Year award nomination. Larry Gregory has provided excellent insight and support to advance our Microsoft relationships and we are thrilled to have received the 2017 Microsoft Alliance Global Commercial ISV Award. “
  – Kurt Springman, Managing Director, Microsoft Global Alliance at PROS

Visit the References page for additional client quotes.