What’s New for Microsoft 2018 Partner of the Year Awards
Microsoft recognizes top performing partners at their annual partner conference (Inspire). Winning a Microsoft Partner Award can help attract new customer prospects, provide sales credibility, trigger new partnerships, and facilitate Microsoft sales collaboration.
The 2018 Microsoft Partner of the Year award tool officially opens for nominations March 13, 2018. The deadline for all entries is April 17, 2018.
While the process of submitting nominations is similar as past years, the award categories have changed significantly. The awards are no longer focused on each Microsoft Competency. Instead, most award categories are aligned with Microsoft Solution Areas (Applications & Infrastructure, Business Applications, Data & AI, Modern Workplace) and industry scenarios (with retail and financial services industries notably missing). There are also country awards and a handful of other global awards that don’t fit neatly into the solution or industry areas.
If you are a “co-sell ready” ISV or have a Microsoft cloud competency, you are eligible for most of the awards. There are only a couple that are limited to SIs (e.g., App Innovation, Microsoft 365 Powered Devices). This reflects Microsoft encouragement of all partners to build repeatable IP.
You can find detailed award writing recommendations in the 10 Tips to Winning a Microsoft Partner Award download.
Over 2,800 nominations were received last year, so competition is stiff. Competegy clients have won 8 Microsoft Partner of the Year awards (including 2 of the current 2017 winners). If you want to improve your chances of winning an award this year, request a meeting to determine your potential.