- Larry Gregory
10 Tips to Winning a Microsoft Partner Award
Receiving an award from Microsoft can serve as a valuable marketing tool: awards help attract new customer prospects, provide sales credibility, trigger new partnerships, and facilitate Microsoft sales collaboration.
Microsoft has the largest software partner ecosystem. They receive thousands of submissions for the partner awards, with winners recognized at the Inspire conference in July.
As a former partner award judge (and author of numerous successful award nominations), I offer the following helpful tips to improve your chances of winning:
Understand the process
Meet the criteria
Follow the rules
Answer the questions concisely
Quantify your results
Tell customer stories
Write like a journalist
Take Microsoft’s perspective
Don’t wait until the last minute
Leverage your nomination to evangelize Microsoft
A detailed explanation of these steps and the keys to writing a successful nomination are included in the corresponding whitepaper in the Resources area.
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