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  • Larry Gregory

What’s New for Microsoft 2023 Partner of the Year Awards

If you have had a good year partnering with Microsoft, consider nominating your company for a Microsoft partner award. The award submission tool goes live February 8 and the deadline for nominations is April 5, 2023.

Winning one of these annual Microsoft endorsements can accelerate your sales, channel, and Microsoft alliance objectives. The core requirement of authoring a compelling 8,000-character essay remains the same. However, Microsoft tunes the award categories and requirements every year.


For 2023, Microsoft has renamed a handful of awards (e.g., Converged Communications, Low Code Application Development, Intelligent Automation, Business Intelligence), but they focus on the same underlying products.


2 awards have been removed: Dynamics 365 Commerce and Dynamics 365 Customer Insights & Marketing. The latter rolls under the expanded Dynamics 365 Sales & Marketing award (spanning Dynamics 365 sales, Marketing and Customer Insights products).


Microsoft has added 4 categories for SI and advisory partners: Global SI, MVP Industry Solutions Global SI/Advisory, Global SI Growth, and FastTrack Ready.

  • Global Systems Integrator: recognizes the Microsoft globally managed GSI that displays strong customer focus and success by partnering deeply with Microsoft on a global scale.

  • MVP Industry Solutions GSI/Advisory: recognizes the Microsoft GSI or Advisory partner for their leadership in driving the development and adoption of industry solutions, closely aligned to the Microsoft Industry Cloud strategy and Industry Priority Scenarios.

  • GSI Growth Champion: recognizes the Microsoft GSI or Advisory partner who has demonstrated significant growth across multiple Solution Areas, Solution Plays, Industries, and Regions.

  • FastTrack Ready: recognizes excellence in assisting claimed customers to realize value through delivery of the FastTrack Benefit for Microsoft 365.


Because of the ongoing program transition between the Microsoft Partner Network and the Microsoft Cloud Partner Program, Microsoft is more flexible and less specific about award eligibility requirements this year. MCPP Solution Partner designations, gold competencies (as of September 30, 2022), and ISV Success program enrollment are common requirements.


“Preferred qualifications” for some awards add additional insight as to what the reviewers are looking for. However, the essence of what Microsoft wants to see remains the same: customer and partner success in context of Microsoft technology, programs, and people.


Last year, Microsoft received over 2,900 partner award nominations from more than 100 countries so if you plan to pursue an award, do it with conviction. Competegy clients have been recognized 35 times for Microsoft Partner of the Year awards; contact Competegy for professional nomination authoring support.


2023 Microsoft Partner Award Categories


Azure

AI

Analytics

Cloud Native App Development

Internet of Things

Migration to Azure

Mixed Reality

Modernizing Applications

OSS on Azure

Rising Azure Technology

SAP on Azure

Business Applications

Dynamics 365 Business Central

Dynamics 365 Customer Service

Dynamics 365 Sales & Marketing

Dynamics 365 Supply Chain

Dynamics 365 Finance

Low Code Application Development

Intelligent Automation

Business Intelligence

Modern Work

Apps & Solutions for Microsoft Teams

Converged Communications

Employee Experience

Modern Workplace for Frontline Workers

Modern Workplace for SMB

Device

Device Partner Distributor/Reseller

Project and Portfolio Management

Surface Hub Reseller

Surface PC Reseller

FastTrack Ready – NEW

Security

Security

Compliance

Modern Endpoint Management

Industry

Automotive, Mobility & Transportation

Defense & Intelligence

Education

Energy & Resources

Financial Services

Government

Healthcare & Life Sciences

Industrials & Manufacturing

Media & Communications

Nonprofit

Retail & Consumer Goods

Social Impact

Community Response

Inclusion Changemaker

Sustainability Changemaker

Business Excellence

Advisory Services

Commercial Marketplace

Customer Experience

Global Independent Software Vendor (ISV)

Global Systems Integrator (GSI) - NEW

MVP Industry Solutions GSI/Advisory - NEW

GSI Growth Champion - NEW

Indirect Provider

Learning

Microsoft for Startups

Solution Assessments

Operational Excellence

Social Impact Awards

Community Response

Inclusion Changemaker

Sustainability Changemaker

Country/Region Partner of the Year


Learn more about the award nomination process and criteria at https://aka.ms/POTYA


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