- Larry Gregory
10 Tips for Partnering with Microsoft
Microsoft partners invest valuable time and money sustaining their Microsoft relationship. Partners that understand how to efficiently access Microsoft sales, marketing, and technical resources can accelerate business growth. Use the following whitepaper (revised for Microsoft’s FY17) to make the most of your Microsoft partnership. It has been revised to include current Microsoft priorities, incentives, campaigns, and co-sell criteria.
Understand Your Partner Potential
Determine Scorecard-Driven Motivations
Decode the Organizational Structure
Refine Your Message
Target the Relevant Roles
Engage in Context of Customer Opportunities
Actively Manage the Marketing to Sales Process
Leverage Microsoft Co-Marketing Resources
Publish to Microsoft Marketplaces
Monitor for Competitive Mind Share
A detailed whitepaper on this subject is available in the Resources area.
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