Channel Development Best Practices
- Larry Gregory
- Dec 31, 2015
- 1 min read
Updated: Oct 15, 2019
The purpose of channel development is to grow sales through partners. This can be to expand sales in current markets or break into new territories or segments. In this paper, we’ll share best practices in channel partner strategy, the process for recruiting new partners, as well as tips for activating existing partners.
The Channel Development Best Practices whitepaper is available in the Resources area.
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