• Larry Gregory

Channel Development Best Practices

The purpose of channel development is to grow sales through partners. This can be to expand sales in current markets or break into new territories or segments. In this paper, we’ll share best practices in channel partner strategy, the process for recruiting new partners, as well as tips for activating existing partners.


The Channel Development Best Practices whitepaper is available in the Resources area.


#PartnerMarketing #ISVStrategy #StrategicAlliances #ChannelDevelopment #PartnerPrograms

©2019 by Competegy.