Cloud and software providers have the enviable opportunity to become a platform on which others build. Despite this potential, most software companies think narrowly about scaling through partners, focusing on resellers and strategic alliances. Platform-minded companies take a broader approach toward partners, developing a community of partners to drive long-term growth.
It takes significant resources and focused execution to design and manage a successful platform partner ecosystem. This whitepaper provides a framework for companies to maximize the value of upstream cloud and platform vendors, strategic alliances, program-managed partners, and the developer community. The objective is to grow revenue by establishing a loyal partner ecosystem (such as those enjoyed by Microsoft, Cisco, Oracle, and others)..
The Partner Strategy Framework whitepaper is available in the Resources area.